If you have the ambition to become a successful entrepreneur , or to reach a higher position than the one you currently hold, know that marketing strategies are not limited to businesses, services and products, but can also be applied through personal marketing .
Logically, the high competition in the market creates a field of many challenges for the professional, however, from the moment he learns to work on his own image, he will begin to convey more credibility and consequently everything reported and demonstrated will have greater value and impact.
To help you understand better, check out the importance of personal marketing and how you can start practicing it.
What is personal marketing?
Personal marketing is a strategic mechanism that seeks to differentiate and be successful in the career of an individual, as it operates through communication and assertive means to construct a harmonious image of the professional, thereby enhancing visibility and credibility in the market.
This technique benefits all those who want to stand out in the professional world, and is usually used by people who are looking for a job. However, it is recommended that this is something that is worked on frequently, as the image that you will convey to everyone in a company must always be the best possible, and one that defines your goals and the reason why you are there.
The secret to all this lies in communication, in the way you relate to your own work, to your colleagues and especially to the company.
Keep in mind that the entire body expresses itself and valuing all these points is what guarantees better personal marketing:
- Knowing how to dress is a very important point , because being sensitive to understanding the style of a company’s identity is essential for integrating and being part of a whole. So, in the case of interviews, try to find out what the environment of that company is like and how the employees dress and behave. And for those who are already employed, follow the company’s standards;
- learn to work in a group and let your creativity flow . Show your interest, participate and invest in innovation, always respecting everyone’s opinion;
- Be sincere and stay true to what you are really good at, do not add qualities and knowledge that are not within your understanding, otherwise when they find out, you will never have credibility.
How important is personal marketing?
Understanding its importance is very simple. You may have noticed a situation in which several companies sell the same product, but one of them always has more credibility and consequently has the highest number of sales.
This happens because of the reference in the market and how this company presents itself to people, the same thing happens with personal marketing, where you need to “sell” your image, convey trust and credibility.
How to work on personal marketing?
To start working on your personal marketing, check out several tips that will help you:
- direct all your efforts towards achieving your goals;
- collaborate with the image of everyone within a company;
- always list your strengths and try to improve them;
- know how to recognize your weaknesses and try to develop them positively;
- return any type of message, call or email that involves your job or career;
- convey confidence ;
- always be humble;
- show yourself to be good-humored and optimistic;
- be honest;
- help coworkers whenever you can;
- do not gossip and do not speak badly of other people;
- learn from mistakes;
- try to make a good impression;
- present solutions when problems are identified;
- be punctual;
- do everything very well;
- always have a business card on hand;
- seek learning ;
- be organized;
- never use words that devalue you;
- Don’t abandon projects without first being sure that you can’t do it .
Pillars of personal marketing
- Define your objective, do a self-assessment of how you want to be known, what your differences will be, among others;
- network;
- Always be persistent, that is, building an image doesn’t happen overnight. That’s why it’s essential to be patient;
- know how to adapt to different situations;
- If you really want to build a strong and credible image, the important thing is to maintain balance;
- always have common sense ;
- know when to speak.
After putting all these actions into practice, reflect on the results obtained and do not give up, reformulate your strategies when necessary and always remember that when you achieve a goal, the main thing is to gain more experience, competence and knowledge, and that is a unique prize in your life.
